1. Running your own Google Ads campaigns for your business?
  2. Managing Google Ads for clients but worried how well you’re doing it?

Mike Ncube is a Google Ads and digital marketing strategy legend.

Specialising in planning and managing Google Ads campaigns for over 13 years, Mike has been a Google Partner for over 7 years - as long as that’s been a thing!

Hardcore marketing cred. And three
big-selling books

Mike is a member of the Chartered Institute of Marketing, He holds just about every significant professional certificate and diploma there is for digital marketing.

On top of this, he is the author of three must-read teaching books for digital marketers - including top seller, Master Google Ads.

Master Google Ads

400+Essential Digital Marketing Tips

The DIY Guide to Online Marketing Success

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Walking the Google Ads walk

Despite the books, Mike doesn’t spend much of his time
Teaching or Writing.

Why?

Because Mike is tied up continuously working with advertisers across the globe as one of the world’s most in-demand Google Ads specialists. His clients include giant digital economy corporations, with huge ad spends. Companies like BitDefender, the global antivirus provider, and IoT specialist Quectel, as well as hundreds of smaller businesses demanding maximum return from every click they pay for.

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Businesses pay big for Mike’s expertise.

Having Mike look after your Google Ads isn’t cheap. Yet clients queue up to pay his retainer fees

Why?Because the money they pay Mike pays dividends day after day.

With Mike Ncube planning and managing their Google Ads, there are no costly mistakes. No trial and error. Just improved performance and better ROI

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Where pros go to learn Google Ads

Mike does take a little time out of his schedule to teach people how to plan, execute and manage Google Ads campaigns. As Lead Tutor at the Institute of Data and Marketing (IDM) in London, he teaches courses on PPC, SEO and Google Analytics. He actually wrote the curriculum for each of these courses himself.

For the most part, the people Mike teaches at the IDM are full time or aspiring marketing professionals, working either in digital marketing agencies or inside companies that live or die through having well run Google Ads campaigns

Until now, there’s been no opportunity for small business owners or digital marketers to sit down face to face withMike to discover what they’re doing wrong... and how to do it right.

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Until now, the best way to learn about Google Ads was from Mike's book. Now...

it’s from Mike

4 small-group Zoom workshops, taught personally by Mike Ncube. Each workshop held once a month only, with maximum 8 students

Now, for the first time, Mike has blocked room in his schedule to be able to teach 4 two and a half hour workshops each month, over Zoom. The 4 sessions are designed for the smaller business owners and digital marketing consultants who contact Mike for help, but whose ad spends just don’t justify his retainer.

Check out the 4 workshops yourself. They cover:

Setting up a campaign

Managing it effectively

Improving it and increasing its profitability

Effective ways of increasing sales or leads

You can book for as few or as many workshops as you like

Book now

Don’t Miss Out

Each zoom workshop has just 8 places . Once they’re taken, there’s a month wait for that workshop to repeat

WORKSHOP 01

Price - £360

Duration - 3hrs

How to Set Up a Great Google Ads Campaign

Mike’s bedrock workshop. Everything you need to be able to research, plan and set up Google Ads campaigns properly. No more skipping over the parts you’re not comfortable with. The whole thing, explained and demonstrated so you can use that knowledge top set up every campaign you ever do properly.

  • How to set up a Search campaign
  • How to write effective Responsive Search ads
  • How to conduct good keyword research
  • How to use keyword match types effectively
  • How to find the right negative keywords
  • How to set up Conversion Tracking properly
  • How to carry out proper competitor analysis
  • How to set Location Targeting settings correctly
  • How to use Ad Scheduling and determining when to show ads
  • Choosing which networks to pick and advertise on
This is the workshop to book to make sure all your campaigns are properly set up to begin with.
BOOK THIS WORKSHOP

WORKSHOP 02

Price - £360

Duration - 3hrs

How to Manage Your Google Ads Campaign Effectively

What you learned in Workshop 1 about how to handle the planning and setup properly gets your campaigns off to a great start. In this next workshop, you’ll learn from Mike how to manage campaigns once they’re up and running, using the full powers amazing Google Ads platform tools.

  • Updating Search Queries and Negative Keywords
  • Working on Recommendations and Optimisation Score
  • How to improve Quality Scores and Bounce Rates
  • How to improve Ad Relevance, Click Through Rates and other metrics
  • How to add Dynamic Search Ads to target more queries
  • How to find new keywords that can drive more quality searches
  • Which actions to take each month to manage your ads
Book this workshop to learn to manage your campaigns effectively.
BOOK THIS WORKSHOP

WORKSHOP 03

Price - £360

Duration - 3hrs

How to Improve Your Google Ads Campaign and Increase Profitability

Once you’re clear on how to plan and set up campaigns, and know how to manage them effectively, this third workshop shows you how to fine tune campaigns to optimise the results you achieve and maximise ROI.

  • How to resurrect and transform campaigns that are delivering poor results and low return on ad spend.
  • How to push further and enhance performance on functional campaigns that still have room for improvement
  • How to optimise your campaigns to improve profit.
This is the workshop to book if your campaigns are already running well, but you’d like to squeeze more out of them.
BOOK THIS WORKSHOP

WORKSHOP 04

Price - £360

Duration - 3hrs

5 Effective Ways to Increase Sales or Leads

Sometimes a campaign is running well, and delivering results, but trading conditions mean you need more leads,
or more sales, fast. In this final workshop, Mike shows you five of the most effective ways to turbocharge a campaign for lightning results.

  • Discover Mike’s five most effective ways to improve sales or leads, applicable to almost any business.
  • Learn the most important settings on the Google Ads platform to help with this.
  • Learn more about bid strategy and budgets
  • Uncover advanced approaches to ad targeting, search terms, campaign settings and other key parameters.
Book this workshop if your campaigns are running acceptably, but you’d like to know how to generate more sales or leads, fast, when you need to.
BOOK THIS WORKSHOP

Who are these workshops for?

All the workshops are for anyone who looks after Google Ads for their own business, for their employer, or for clients, and wants to do it better and improve their performance.

Business owners

Marketing executives

Entrepreneurs

Google ads managers

Google Ads Workshops. Have a question?

Please check these FAQs.

Yes the workshops are open to all and you can join from anywhere in the world through Zoom

Yes you can book all 4 workshops and you can book as many times as you like.

No, I only offer workshops on Google Ads advertising

No, I don’t work for Google. I’m an independent Google Ads specialist and my training workshops are not influenced by Google.

Yes absolutely, especially the first workshop where I take you from scratch in setting up a new campaign. The other workshops are also suitable for complete beginners who have no experience managing and optimising campaigns in Google Ads.

Didn’t find the answer? Message me!

    Google Ads. Everything you need to know.
    In 4 online workshops

    • I’ve structured these four online workshops to cover the four main areas I think anyone who uses Google Ads needs to understand and have a strategy for.
    • I’ve organised them small groups - never more than 8 students - so we can cover the whole thing, including questions, just as if we were in the room together.
    • If you’d like to learn to set up, manage and optimise Google Ads campaigns so you can get better results for yourself or your clients, I’d love to teach you.

    Mike Ncube

    WORKSHOP 01

    How to Set Up a Great Google Ads Campaign

    BOOK THIS WORKSHOP

    Price - £360, Duration - 3hrs

    WORKSHOP 02

    How to Manage Your Google Ads Campaign Effectively

    BOOK THIS WORKSHOP

    Price - £360, Duration - 3hrs

    WORKSHOP 03

    How to Improve Your Google Ads Campaign and Increase Profitability

    BOOK THIS WORKSHOP

    Price - £360, Duration - 3hrs

    WORKSHOP 04

    5 Effective Ways to Increase Sales or Leads

    BOOK THIS WORKSHOP

    Price - £360, Duration - 3hrs

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